Video is one of the most effective ways to get attention and drive viewers to take action. According to comScore, 181 million viewers watched 37 billion videos in March 2012. Whether you are seeking to engage your customers and build trust, add a face to your company or drive traffic and solicit business, our affordable and powerful video products will meet your needs.
We’ve partnered with one of the industry’s leading video production companies to offer high quality business videos of all types: company profiles, customer testimonials, scripted ads, video news releases, event coverage and even professional feature stories. We provide an easy, online video portal, along with dedicated producers and 24/7 customer service. From ordering and production to delivery and approval, thirdRiver Marketing makes video production simple and hassle free.
Company Profiles – Seen as more personal and genuine when compared to traditional ads, online video profiles introduce personality and a face to you, your company and your products. Profiles are the most versatile videos on the web.
Scripted Ads – Using a professionally written script and recorded voice-over, ads reinforce your message and deliver a compelling story that grabs attention and persuades customers. Online video ads are the most effective way to garner attention and direct viewers to take action.
Customer Testimonials – Online video testimonials are the most powerful way to build trust and credibility. By using existing customers to communicate real experiences, video testimonials are perceived as genuine, believable and more authentic that their written counterparts. Video testimonials are widely used throughout the sales cycle to raise awareness, generate interest, instill confidence and convert visitors into customers.
We know that there are basically two types of online searches:
- A keyword search
- A reputation or referral search
We believe that a reputation or referral search is just as important (if not more important) as keyword searches, because these are done by people searching specifically for your company. What they find when they do the search … could make or break your company over time.
We also know that video is a great way to stand out online because people are drawn to video and it is engaging.
That’s why we’ve developed what we call “Reputation Videos”. We take positive comments and online reviews about your business, combine them with pictures about your business, set them to music, and create a video that we post online.
We then rank that video with the goal of getting it on the first page of Google for your name + location.
Here’s an example of a Reputation Video for Farwest Gardens in Salem Oregon:
Google+ Hangout Videos
Google loves Google products, which is why we primarily use YouTube to host our vidoes. Another exciting opportunity is Google+ Hangouts.