Are you a landscape or lawn care business owner?
If you’re marketing at all online, you know how important it is to be found in the search engines and to do your best to follow best practices when it comes to your green industry website. Part of that process includes doing what Google likes, despite not always knowing what that means with their many updates in their ranking algorithms such as Panda, Penguin, Hummingbird, and Pigeon.
Normally, we all find out about their changes after they’ve been implemented. However, for the first time ever Google has announced a major algorithm change BEFORE it happens that will affect the websites of a lot of local green industry professionals. On April 21st, if your website is not mobile friendly, meaning that it meets Google’s mobile guidelines, they have told us that your site could lose significant search engine presence and rankings compared to websites that are mobile friendly.
To see if your website is mobile compliant with Google’s guidelines, I encourage you to click this link to check your site out.
Even if you don’t care about Google’s “mobilegeddon”, as some people are calling it … I’m sure you do care about providing a great user experience for your prospects and customers. With mobile device usage now exceeding desktop usage, providing a mobile friendly website in 2015 is a “must do” on your marketing checklist. Statistics show that more 6 in 10 users leave a website immediately if it is not mobile friendly … so you definitely don’t want to be in that situation and lose so many prospective customers.
In addition to mobile, there are three other massive game changers that are affecting how prospective landscape and lawn care customers find, research, and ultimately make buying decisions in today’s marketplace. Those game changers are search, social media, and reputation and reviews. If you’re not paying attention to these factors in your green industry business and have a plan to leverage them, then your business could be heading down a path that, well, wouldn’t be good.
That’s why we’d like to offer you a free digital marketing audit, basically a snapshot of the health of your business, when it comes to online listings and visibility, reviews, social media, and website. This is a $197 value, and includes a 30 minute marketing consultation with us to go over the results.
All you have to do is fill out the form on the right, and we’ll prepare your free snapshot report for you and be in touch to schedule the marketing consultation.
We love the green industry and the hardworking people just like you who make it go around every single day. We encourage you to take action today, and look forward to talking to you soon.